Market Insights Advertising & Media Sports

Soccer - Poland

Poland

Revenue in the Soccer market is projected to reach €350.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.61%, resulting in a projected market volume of €418.40m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €58.18 in 2024.
In the Soccer market, the number of users is expected to amount to 6.1m users by 2029.
User penetration in the Soccer market will be at 15.0% in 2024.

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Analyst Opinion

The Polish Soccer market is seeing slow growth due to factors such as declining popularity of traditional media, limited disposable income affecting merchandise sales, and high ticket prices for live matches. New technologies and health awareness among consumers are also impacting the market.

Customer preferences: The increasing popularity of e-sports has led to a rise in demand for virtual soccer tournaments and leagues, appealing to the younger generation who are drawn to the fast-paced, tech-savvy nature of the sport. Additionally, with the rise of social media and influencers, consumers are increasingly prioritizing experiences over material possessions, creating opportunities for brands to partner with popular soccer players and teams to engage with audiences on a more personal level. These cultural shifts have also led to a growing interest in personalized merchandise and limited edition collaborations.

Trends in the market: In Poland, the Soccer Market is experiencing a shift towards a more digital landscape. This trend is driven by the increasing accessibility and popularity of online platforms for live streaming and fan engagement. Additionally, there is a growing demand for data-driven analytics and virtual coaching tools among soccer clubs, as they seek to improve player performance and fan experience. These trends are expected to continue in the coming years, with advancements in technology and the pandemic accelerating the adoption of digital solutions in the sports industry. This presents opportunities for industry stakeholders, such as sports organizations and tech companies, to capitalize on this market shift and create innovative products and services. Furthermore, with increased digitalization, the soccer market in Poland can potentially reach a wider audience and expand its global reach, driving growth and revenue for the industry.

Local special circumstances: In Poland, the Soccer Market within the Sports Market is heavily influenced by the countrys strong historical and cultural ties to the sport. Football, as it is known in Poland, holds significant importance in the daily lives of the Polish people. This has led to a high level of fan engagement and a strong demand for soccer-related merchandise and services. Additionally, the countrys well-developed network of grassroots youth football clubs and its dedicated fan base have contributed to a thriving domestic league. In recent years, the Polish government has also implemented policies to modernize the countrys sports infrastructure and attract more foreign investment into the market. Such factors have played a crucial role in shaping the current landscape of the Polish Soccer Market.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Poland is heavily influenced by macroeconomic factors such as the countrys economic health, fiscal policies, and global economic trends. With a GDP of over $600 billion and a growing middle class, Poland has a strong consumer market and high purchasing power, making it an attractive destination for sports investment. Additionally, government initiatives to develop sporting infrastructure and promote healthy lifestyles are further fueling the growth of the soccer market in Poland. On the global stage, Polands hosting of major sporting events such as the UEFA Euro 2020 and the upcoming 2023 Summer Universiade are expected to elevate the countrys profile and attract more domestic and international investment in the soccer market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.