Market Insights Advertising & Media Sports Baseball

Baseball Media - Poland

Poland

Revenue in the Baseball Media market is projected to reach €1.13m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.38%, resulting in a projected market volume of €1.40m by 2029.
In global comparison, most revenue will be generated in the United States (€5,412.00m in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to €1.80 in 2024.
In the Baseball Media market, the number of users is expected to amount to 0.8m users by 2029.
User penetration in the Baseball Media market will be at 1.6% in 2024.

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Analyst Opinion

The Baseball Media Market in Poland is seeing minimal growth, influenced by factors such as declining interest in traditional media and increasing reliance on digital platforms. As the Sports Market continues to shift towards digitalization, the Baseball Market must adapt to stay relevant in the industry.

Customer preferences: In Poland, there has been a noticeable increase in the popularity of baseball, leading to a rising demand for related media content. With an increasingly digitalized society, consumers are now looking for convenient and on-the-go access to live streams and game highlights. Additionally, the expanding interest in American culture and lifestyle among young adults has also contributed to the growth of the Baseball Media Market. As a result, media companies are now prioritizing online platforms and social media to cater to the changing preferences of the audience.

Trends in the market: In Poland, there has been a recent increase in the popularity of live streaming and social media platforms for accessing baseball content. This trend is being driven by the younger generations preference for digital media and the convenience of accessing games on mobile devices. Additionally, there has been a rise in the use of data and analytics in baseball media, providing fans with real-time statistics and analysis. These trends have significant implications for industry stakeholders, highlighting the need for investment in digital platforms and strategic partnerships with social media and data providers. It also presents opportunities for targeted advertising and personalized content delivery. Moving forward, we can expect to see continued growth and innovation in the use of digital media in the baseball market, making it crucial for industry players to stay ahead of the curve and adapt to changing consumer preferences.

Local special circumstances: In Poland, the popularity of baseball remains limited due to the dominance of more traditional sports like football and basketball. However, the countrys rising economic prosperity and growing interest in international sporting events have begun to drive a demand for baseball in recent years. Additionally, advancements in technology have made it easier for fans to access and follow their favorite teams and players through digital platforms. As a result, there has been a surge in online baseball media outlets, providing live game coverage, player statistics, and analysis. Furthermore, with the increasing adoption of streaming services, such as Netflix and Hulu, there is a growing opportunity for foreign media companies to tap into the Polish market and cater to the countrys growing baseball fan base.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market in Poland is heavily influenced by macroeconomic factors such as the overall economic health of the country, consumer spending habits, and government fiscal policies. The growth of the market is also affected by global economic trends, as Poland has a strong export-oriented economy and is highly dependent on international trade. Furthermore, factors such as technological advancements in media technology and digital platforms, as well as the increasing popularity of baseball as a sport globally, also play a significant role in driving market growth. In recent years, Poland has seen a steady increase in its GDP and an improvement in its economic stability, creating a favorable environment for businesses and consumer spending. As the country continues to invest in modernizing its infrastructure and expanding its digital capabilities, the Baseball Media Market is poised for continued growth in the foreseeable future.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.