Market Insights Advertising & Media Sports

American Football - Poland

Poland

Revenue in the American Football market is projected to reach €3.49m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.92%, resulting in a projected market volume of €4.23m by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.31 in 2024.
In the American Football market, the number of users is expected to amount to 528.2k users by 2029.
User penetration in the American Football market will be at 1.2% in 2024.

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Analyst Opinion

The American Football Market in Poland is experiencing minimal growth due to various factors such as the limited popularity of the sport in the country and the dominance of other sports in the market. However, there is still potential for growth with increasing media coverage, availability of merchandise, and ticket sales. The overall market is also driven by the convenience of online services and growing health consciousness among consumers.

Customer preferences: With the growing popularity of health and fitness, there has been a rise in demand for high-tech training equipment and gadgets. Wearable devices, fitness trackers, and smart sports gear have become more desirable among consumers, enabling them to track their performance and progress. There is also a shift towards digital training programs and online coaching services, making it more convenient for individuals to access expert guidance and personalized workout plans. Moreover, the rise of e-commerce platforms and social media has also enabled easier access to sports equipment and apparel, catering to the diverse needs and preferences of consumers in the American Football Market.

Trends in the market: In Poland, the American Football market is experiencing a surge in popularity, with more youth and amateur leagues being established. In the US, there is a growing trend of Europe-based American Football teams playing exhibition games, increasing cross-cultural exchange and revenue opportunities. This trend is expected to continue as international interest in the sport grows. Additionally, advancements in technology have allowed for more in-depth data analysis and player tracking, providing teams with valuable insights for performance improvement and injury prevention. These trends present significant opportunities for industry stakeholders, including team owners, media networks, and merchandise companies. However, they also bring potential challenges, such as the need for investment in infrastructure and talent development to keep up with the growing demand for the sport. As the American Football market continues to expand in Poland and globally, stakeholders must carefully navigate these trends to capitalize on the opportunities and mitigate any potential risks.

Local special circumstances: In Poland, American football has gained popularity due to its unique mix of traditional Polish sports and American influences. This has created a strong fan base and market for merchandise and events. However, compared to the American football market in the US, the Polish market is smaller and faces competition from other popular sports like soccer and volleyball. Additionally, cultural differences such as the preference for live events over televised games and the lack of established youth programs have a significant impact on the markets growth. These factors present both challenges and opportunities for companies looking to enter the Polish American football market.

Underlying macroeconomic factors: The American Football Market within the Sports Market is impacted by macroeconomic factors such as consumer spending power, government support, and investments in sports infrastructure. Countries with strong economic growth and higher disposable incomes are likely to have a larger fan base and higher demand for American football, leading to increased revenue for the market. Additionally, government initiatives to promote and invest in the sport, such as building stadiums and organizing international tournaments, can also contribute to the markets growth. Conversely, weak economic conditions and limited government support can hinder the markets performance, as consumers may have less discretionary income to spend on sports, and there may be fewer opportunities and resources for development and promotion of the sport.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.