Market Insights Advertising & Media Sports

Basketball - Poland

Poland

Revenue in the Basketball market is projected to reach €11.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.84%, resulting in a projected market volume of €10.91m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €11.85 in 2024.
In the Basketball market, the number of users is expected to amount to 1.1m users by 2029.
User penetration in the Basketball market will be at 2.4% in 2024.

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Analyst Opinion

The Basketball Market in Poland has seen a moderate growth due to factors such as increasing fan interest, growing awareness about the sport, and the convenience offered by digital platforms. However, the markets growth rate has been impacted by the current pandemic, leading to negligible growth as games are played without spectators. This has also affected sub-markets such as media, merchandise, and ticket sales, as revenue streams are limited. The market is expected to slowly recover as restrictions ease and tournaments resume.

Customer preferences: As Polands economy continues to grow, the demand for entertainment and leisure activities also increases. This is reflected in the rising popularity of organized sports, particularly basketball. With a growing middle class and increased disposable income, consumers have more options for investing in their physical well-being. This has led to a rise in the adoption of advanced sports equipment and technology, such as smart basketballs and virtual training programs. Furthermore, the embrace of wellness and healthy living in Polish culture has driven interest in basketball as a means of both physical activity and social connection.

Trends in the market: In Poland, the Basketball market is experiencing a rising trend of incorporating technological advancements, such as implementing data analytics to enhance player performance and using virtual reality for training purposes. Additionally, there is a growing interest in womens basketball and efforts to promote inclusivity through initiatives like wheelchair basketball. These trends are expected to continue and have significant implications for stakeholders, including increased engagement with younger demographics and potential growth in the womens basketball market. Moreover, the utilization of data and technology can help improve the overall quality and competitiveness of the sport in Poland.

Local special circumstances: In Poland, the Basketball Market is heavily influenced by the countrys strong sporting culture and its long history of success in the sport. Competitive basketball clubs are popular and well-supported, with a loyal fan base and high attendance rates. Additionally, the government has implemented policies to develop and support the sport, such as investing in youth development programs and hosting international tournaments. This has helped to solidify Polands position as a major market for basketball, attracting top talent and generating significant revenue. Furthermore, the countrys strategic location in central Europe makes it an ideal hub for international competitions, further boosting its profile in the global basketball market.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Poland is greatly affected by macroeconomic factors such as economic stability, government policies, and consumer spending power. The performance of the market is highly dependent on the overall economic health of the country, as any fluctuations in GDP, inflation, or unemployment rates can impact consumer behavior and their willingness to spend on sporting goods. Fiscal policies, including taxes and regulations, also play a significant role in shaping the market environment and influencing the profitability of businesses. Additionally, global economic trends, such as trade policies and foreign investments, can affect the import and export of basketball equipment and influence the markets growth. It is also worth noting that consumer spending on sports products is heavily impacted by disposable income and purchasing power. Therefore, any changes in these financial indicators can significantly impact the demand for basketball products in the Polish market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.