Market Insights Advertising & Media Sports

Baseball - Poland

Poland

Revenue in the Baseball market is projected to reach €1.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.38%, resulting in a projected market volume of €2.35m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €3.14 in 2024.
In the Baseball market, the number of users is expected to amount to 812.5k users by 2029.
User penetration in the Baseball market will be at 1.6% in 2024.

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Analyst Opinion

The Polish Baseball market has seen minimal growth due to several factors such as limited media coverage, lack of popular merchandise, and low ticket sales. This is compounded by the sports lower popularity in Poland compared to other European countries. However, efforts to increase awareness and accessibility of the sport, as well as advancements in technology, may contribute to future growth.

Customer preferences: Consumers in Poland are showing a growing interest in the Baseball Market within the Sports Market, seeking out opportunities to participate in the sport and support their local teams. This trend is further amplified by the rising popularity of American culture and the overall growth of the Sports market in the country. As such, there is an increasing demand for high-quality equipment and merchandise associated with baseball, as well as innovative experiences and technology to enhance the fan experience. Additionally, there is a growing focus on sustainability and ethical production in the Sports market, driving a shift towards more eco-friendly and socially responsible products and practices.

Trends in the market: In Poland, the Baseball Market within the Sports Market is currently experiencing a surge in popularity, with more young players joining local teams and national leagues gaining recognition. This trend is expected to continue as the country invests in developing baseball infrastructure and supporting national teams. In terms of business, there is a growing demand for specialized baseball equipment and apparel, while social media and online platforms are being utilized for marketing and fan engagement. This upward trajectory presents opportunities for industry stakeholders to tap into a growing market and establish partnerships with local teams and organizations.

Local special circumstances: In Poland, the Baseball Market within the Sports Market is heavily influenced by the countrys love for sports, with a particular emphasis on soccer. This strong sporting culture has led to a growing interest in other popular sports, such as baseball, presenting opportunities for growth and development in the market. Furthermore, Polands membership in the European Union and its strategic location have made it a favorable location for international baseball leagues and tournaments. Additionally, the countrys government has been supportive of the development of baseball, with initiatives aimed at promoting and improving facilities and training for young players.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Poland is impacted by various macroeconomic factors such as the overall economic health of the country, global economic trends, fiscal policies, and other relevant financial indicators. The performance of the market is greatly influenced by the countrys economic stability, as well as its investment in sports infrastructure and facilities. Favorable fiscal policies, such as tax incentives for sporting events and investments in sports facilities, can positively impact the growth of the baseball market. In addition, an economically healthy and stable Poland can attract foreign investment and drive market growth. Furthermore, global economic trends, such as consumer spending on sports and leisure activities, can also play a role in the performance of the baseball market in Poland.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.