Security - Worldwide

  • Worldwide
  • The Security market worldwide is projected to witness a substantial increase in revenue, reaching a staggering €22.0bn by 2024.
  • This projection highlights a promising future for the Security market.
  • Furthermore, it is expected to display a robust annual growth rate (CAGR 2024-2028) of 11.23%, resulting in a projected market volume of €33.6bn by 2028.
  • In terms of market penetration, the Security market is expected to attract a significant number of active households worldwide.
  • By 2028, it is estimated that there will be approximately 630.5m users active households engaged in the Security market.
  • This rise in household participation indicates a growing interest in security solutions.
  • Moreover, household penetration is anticipated to witness a substantial increase from 10.2% in 2024 to 26.7% by 2028.
  • This suggests that a larger proportion of households worldwide will adopt security measures to safeguard their homes and loved ones.
  • Currently, the average revenue per installed Smart_Home stands at €96.36, reflecting the value and importance attributed to security solutions.
  • This figure underscores the significance of the Security market in providing individuals with a sense of safety and protection.
  • When comparing global revenue generated in the Security market, it becomes evident that in the United States holds the dominant position.
  • In 2024 alone, in the United States is projected to generate a remarkable revenue of €6,382.0m.
  • This highlights the strong market presence and demand for security solutions in the United States.
  • Overall, the Security market worldwide is expected to experience substantial growth, driven by increasing household participation and the importance placed on security measures.
  • The projected revenue figures and market volume indicate a promising future for the Security market.
  • In the worldwide security market, the United States remains a dominant player due to its advanced technology and robust defense industry.

Key regions: Asia, Japan, United Kingdom, Norway, Europe

Comparación de regiones

Analyst Opinion

The Security segment targets the prevention/detection of burglaries, notifications about hazards such as fire or water leakage, emergency calls and access control. Its development is mainly driven by the replacement of traditional devices with connected ones. Main growth products in this case are smart locks and smart security cameras. Companies from several different industries compete in this market. Next to traditional security companies (e.g. ADT) and tech start-ups (Canary or, media companies and connectivity providers (e.g. AT&T or Comcast) also play an important role due to the high amounts of data that need to be transferred, especially in the video surveillance case. Developments vary strongly with country-specific conditions like burglary rates.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Analyst Opinion
  • Smart Homes
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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