Market Insights Digital eServices Online Education

Online Learning Platforms - France

France

Revenue in the Online Learning Platforms market is projected to reach €344.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.65%, resulting in a projected market volume of €353.60m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 8.3m users by 2028.
User penetration will be 10.1% in 2024 and is expected to hit 12.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €51.54.
In global comparison, most revenue will be generated in China (€37,650.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The Online Learning Platforms market in France is experiencing significant growth, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in France are increasingly leaning towards online learning platforms due to their convenience and flexibility. With busy schedules and the need for lifelong learning, individuals are turning to online platforms to acquire new skills and knowledge at their own pace. The ability to access courses anytime and anywhere is a major draw for French learners, allowing them to fit learning into their daily routines without the need for physical attendance. Trends in the market further contribute to the growth of online learning platforms in France. The rise of e-learning and digitalization has transformed the education landscape, making it more accessible and inclusive. Online learning platforms offer a wide range of courses, from academic subjects to vocational training, catering to the diverse needs and interests of French learners. The use of interactive tools, multimedia content, and gamification techniques enhances the learning experience and keeps learners engaged. Additionally, the integration of social learning features allows for collaboration and knowledge sharing among learners, creating a sense of community and support. Local special circumstances in France also play a role in the development of the online learning platforms market. The country has a strong tradition of education and a high literacy rate, making it receptive to innovative learning methods. The French government has been actively promoting digital education initiatives, investing in infrastructure and providing support for online learning platforms. This support has created a favorable environment for the growth of the market, encouraging the development of new platforms and attracting international players to enter the French market. Underlying macroeconomic factors contribute to the growth of the online learning platforms market in France. The country's strong economy and high disposable income levels provide individuals with the financial means to invest in their personal and professional development. The increasing demand for skilled labor in various industries also drives the need for continuous learning and upskilling, further boosting the demand for online learning platforms. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning as traditional educational institutions shifted to remote learning, leading to increased awareness and acceptance of online platforms among French learners. In conclusion, the Online Learning Platforms market in France is experiencing significant growth due to customer preferences for convenience and flexibility, market trends towards e-learning and digitalization, local special circumstances that support digital education initiatives, and underlying macroeconomic factors such as a strong economy and the impact of the COVID-19 pandemic. These factors contribute to the increasing popularity and adoption of online learning platforms in France, creating opportunities for both domestic and international players in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.