Adventure Games - Vietnam

Vietnam

The Adventure Games market in Vietnam is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach €14.71m by 2022.
This indicates a promising growth potential for the country's gaming industry.
Furthermore, the Adventure Games market in Vietnam is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 9.00% from 2022 to 2027.
This steady growth trajectory is projected to result in a market volume of €22.38m by 2027.
These figures highlight the increasing popularity and demand for adventure games among consumers in Vietnam.
Breaking down the revenue streams within the Adventure Games market, it is expected that in-app purchases (IAP) will contribute significantly.
Projections indicate that in-app purchase revenue is projected to reach €11.63m in 2022.
This signifies the willingness of Vietnamese players to invest in additional features and enhancements within their gaming experiences.
Paid app revenue is also expected to play a role in the Adventure Games market, with projections estimating it to reach €1.29m in 2022.
This indicates a market segment where players are willing to pay upfront for access to premium gaming content.
Additionally, advertising revenue within the Adventure Games market is projected to reach €1.79m in 2022.
This highlights the potential for advertisers to target the engaged audience of adventure game players in Vietnam.
The number of downloads within the Adventure Games market is also expected to see substantial growth, reaching 134.10m downloads downloads in 2022.
This reflects the increasing interest and adoption of adventure games among Vietnamese players.
Currently, the average revenue per download is estimated to be €0.11.
This metric showcases the revenue generated per individual download, indicating the monetization potential within the Adventure Games market.
In a global comparison, it is evident that in China leads in terms of revenue generation within the Adventure Games market.
Projections suggest that in China's revenue in this market will reach a staggering €4,356.00m in 2022.
This showcases the immense scale of the Chinese gaming market and the opportunities it presents for game developers and publishers.
Overall, the Adventure Games market in Vietnam is poised for substantial growth, with projections indicating increasing revenue streams, downloads, and consumer engagement.
These figures underline the country's potential as a significant player in the global gaming industry.

Key regions: Europe, India, Japan, Germany, South Korea

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.