Market Insights Advertising & Media Sports Soccer

Soccer Merchandise - China

China

Revenue in the Soccer Merchandise market is projected to reach €0.97bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.73%, resulting in a projected market volume of €1.11bn by 2029.
In global comparison, most revenue will be generated in the United States (€1,281.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to €10.61 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 102.9m users by 2029.
User penetration in the Soccer Merchandise market will be at 6.4% in 2024.

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Analyst Opinion

The Soccer Merchandise Market in China is facing negligible growth, influenced by factors such as slow adoption of digital technologies, low health awareness among consumers, and limited availability of online services. This has hindered the markets potential for expansion.

Customer preferences: There has been a notable increase in consumer demand for eco-friendly and sustainable soccer merchandise in China. This trend is driven by the growing consciousness about preserving the environment and a desire for socially responsible consumption. As a result, companies in the Soccer Merchandise Market are actively incorporating sustainable materials, such as organic cotton and recycled plastic, into their product lines. Additionally, there is a rising demand for merchandise that features traditional Chinese designs and cultural elements, catering to the countrys strong sense of national pride.

Trends in the market: In China, the Soccer Merchandise Market is experiencing a surge in online sales, with consumers increasingly turning to e-commerce platforms for purchasing soccer merchandise. This trend is driven by the increasing popularity of soccer as a sport, as well as the growing online shopping culture in China. As a result, there has been a rise in the number of retailers and brands selling soccer merchandise through online channels. This presents opportunities for industry players to expand their reach and target a larger audience. However, it also poses challenges for traditional brick-and-mortar retailers, who face stiff competition from online sellers. To stay relevant, these retailers may need to explore omnichannel strategies and leverage technology to enhance the in-store experience for customers.

Local special circumstances: In China, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for soccer and its growing middle class with disposable income to spend on sports-related products. Additionally, the countrys strict regulations on foreign players and teams in the Chinese Super League have led to a significant demand for local team merchandise. Moreover, the unique cultural tradition of soccer being a symbol of national pride and unity has created a strong market for authentic and personalized soccer merchandise.

Underlying macroeconomic factors: The Soccer Merchandise Market in China is greatly impacted by macroeconomic factors such as consumer behavior and spending, currency exchange rates, and government policies. With the continued growth of Chinas economy and its rising middle-class population, there is an increasing demand for luxury goods and branded merchandise, including soccer products. Additionally, favorable fiscal policies implemented by the Chinese government such as tax incentives and trade agreements have contributed to the growth of the Soccer Merchandise Market. Furthermore, consumer preferences towards online shopping and e-commerce platforms have also driven the growth of the market, as China has the largest e-commerce market in the world. This has led to the expansion of the Soccer Merchandise Market in China and has made it a key player in the global sports merchandise market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.