Market Insights Advertising & Media Sports

Soccer - China

China

Revenue in the Soccer market is projected to reach €1,521.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.41%, resulting in a projected market volume of €1,799.00m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €12.40 in 2024.
In the Soccer market, the number of users is expected to amount to 133.1m users by 2029.
User penetration in the Soccer market will be at 8.6% in 2024.

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Analyst Opinion

The Soccer Market in China has seen steady growth due to increasing interest in digital technologies, greater health awareness among consumers, and the convenience of online services. Despite minimal growth, factors such as media coverage, merchandise sales, and ticket demand are key drivers for the market.

Customer preferences: With the increasing popularity of soccer in China and the growing interest in the Sports market, consumers are gravitating towards eco-friendly and sustainable products. This is evident in the demand for eco-friendly athletic apparel and equipment, as well as the rise of environmentally-conscious soccer clubs. As Chinese consumers become more health-conscious, there is a shift towards healthier and more sustainable lifestyle choices, extending to their choices in the soccer market. This trend is driven by cultural values around conservation and the environment, as well as a desire for more sustainable and responsible consumption.

Trends in the market: In China, the Soccer Market within the Sports Market is experiencing a surge in online sales, with more sports retailers and brands leveraging e-commerce platforms to reach a larger consumer base. This trend is driven by the increasing popularity of online shopping, propelled by convenience and accessibility. Furthermore, there is a shift towards the use of social media and influencer marketing to promote and sell soccer-related products. This can have significant implications for industry stakeholders, as it presents opportunities for increased sales and brand exposure. However, it also poses challenges in terms of standing out in a saturated online market and maintaining strong brand identity. As such, utilizing innovative and targeted digital marketing strategies will be crucial for success in the Chinese soccer market.

Local special circumstances: In China, the soccer market has been growing rapidly due to the countrys strong cultural affinity for the sport and government initiatives to develop the industry. Moreover, the countrys huge population and rising disposable income are key drivers for the markets growth. Additionally, Chinas hosting of major soccer events, such as the FIFA World Cup, has further fueled the countrys enthusiasm for the sport. Moreover, the governments investments in infrastructure and youth development programs have helped nurture a strong foundation for the future of Chinese soccer.

Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market in China is influenced by macroeconomic factors such as government support, investment in sports infrastructure, and changing consumer behavior. With the rise of China as a global economic power and its increasing focus on developing sports industries, the soccer market is expected to experience significant growth. Moreover, Chinas rapidly expanding middle class and their growing interest in sports and leisure activities are driving the demand for soccer products and services. However, challenges such as regulatory obstacles and competition from other sports may hinder the markets potential for growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.