Market Insights Digital Digital Health Digital Treatment & Care

Digital Care Management - Turkey

Turkey

The Digital Care Management market in Turkey is expected to experience significant growth in the coming years.
According to projections, the market's revenue is projected to reach €186.30m Turkish Lira in 2024.
Furthermore, the market is expected to exhibit a Compound Annual Growth Rate (CAGR) of 14.29% from 2024 to 2029, resulting in a projected market volume of €363.30m Turkish Lira by 2029.
In terms of user penetration, it is anticipated that 11.57% of the population will utilize Digital Care Management market services in 2024.
This figure is expected to increase to 15.23% by 2029, indicating a growing adoption of these services among the Turkish population.
When considering the average revenue per user (ARPU), it is projected to amount to €18.67 Turkish Lira.
This metric provides insights into the financial value generated by each user within the Digital Care Management market.
In a global comparison, United States is expected to generate the highest revenue in the Digital Care Management market.
In 2024, it is projected to reach a substantial amount of €22,900.00m.
Overall, the Digital Care Management market in Turkey is poised for growth, with increasing revenue, user penetration, and average revenue per user.
These trends align with the global market landscape, indicating the rising importance and demand for digital care management solutions in various countries, including in Turkey.
Turkey's digital care management market is experiencing rapid growth, driven by the increasing demand for remote healthcare services in the wake of the COVID-19 pandemic.

Key regions: Italy, Japan, United Kingdom, France, Asia

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Analyst Opinion

The Digital Care Management market in Turkey is experiencing significant growth and development, with a focus on online pharmacy, medication checker apps, and contraception and fertility apps.

Customer preferences: In Turkey, customers are increasingly turning to digital solutions for managing their healthcare needs due to the convenience and accessibility offered by online platforms. With busy lifestyles and the need for quick and efficient healthcare services, consumers in Turkey are embracing digital care management tools that allow them to access medications, check drug interactions, and track their reproductive health easily.

Trends in the market: One of the notable trends in the Turkish Digital Care Management market is the rise of online pharmacies, providing customers with the convenience of ordering medications online and having them delivered to their doorstep. This trend is driven by the growing e-commerce sector in Turkey and the increasing adoption of online shopping for various products and services. Medication checker apps are also gaining popularity among Turkish consumers, offering them a convenient way to verify the safety and efficacy of their prescribed medications. Additionally, contraception and fertility apps are seeing increased demand as more individuals seek digital solutions for family planning and reproductive health tracking.

Local special circumstances: Turkey has a young and tech-savvy population that is quick to adopt new technologies, including digital healthcare solutions. The government's initiatives to promote digital transformation in the healthcare sector are also contributing to the growth of the Digital Care Management market in the country. Moreover, the increasing awareness about the importance of preventive healthcare and self-care among Turkish consumers is driving the demand for digital care management tools.

Underlying macroeconomic factors: The growing internet penetration and smartphone usage in Turkey are key macroeconomic factors driving the expansion of the Digital Care Management market. As more people have access to the internet and mobile devices, the demand for digital healthcare services is expected to continue rising. Additionally, the government's focus on enhancing the healthcare infrastructure and promoting telemedicine services is creating a favorable environment for the growth of the Digital Care Management market in Turkey.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.