Cider, Perry & Rice Wine - EU-27

The Cider, Perry & Rice Wine market in EU-27 is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the EU-27 region are increasingly opting for alternative alcoholic beverages such as cider, perry, and rice wine. This shift in preference can be attributed to several factors, including a growing interest in unique and diverse flavors, a desire for healthier options, and a preference for locally produced beverages. Additionally, the younger generation is driving the demand for these beverages, as they are more open to experimenting with different tastes and are often seeking out products that align with their values, such as sustainability and authenticity.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in EU-27 is the rise of craft and artisanal producers. Consumers are increasingly looking for products that are handmade, locally sourced, and produced in small batches. This trend is fueled by a desire for authenticity and a connection to the local community. Craft and artisanal producers often focus on using traditional production methods and locally grown ingredients, resulting in unique and high-quality products that appeal to discerning consumers. Another trend in the market is the increasing popularity of flavored ciders, perries, and rice wines. Manufacturers are introducing a wide range of flavors, including fruit-infused varieties, to cater to different consumer preferences. This trend is driven by the desire for innovative and refreshing beverages that offer a unique taste experience. Flavored ciders, perries, and rice wines also appeal to consumers who are looking for alternatives to traditional alcoholic beverages and are seeking out new and exciting flavors.

Local special circumstances: The Cider, Perry & Rice Wine market in EU-27 is influenced by local special circumstances such as regional traditions and cultural preferences. For example, in countries like France and Spain, cider and perry have a long history and are deeply rooted in the local culture. These countries have a strong tradition of cider production, and consumers have a preference for traditional and artisanal products. In contrast, rice wine is more popular in countries like Italy and Greece, where it is often consumed as an aperitif or with meals.

Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the Cider, Perry & Rice Wine market in EU-27. One of the key factors is the increasing disposable income of consumers in the region. As consumers have more money to spend, they are willing to explore and try new products, including alternative alcoholic beverages. Additionally, the trend towards healthier lifestyles and the growing awareness of the environmental impact of traditional alcoholic beverages are also contributing to the growth of the market. Consumers are seeking out beverages that are perceived as healthier and more sustainable, and cider, perry, and rice wine fit these criteria.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.