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Games Live Streaming - South America

South America

In South America, the revenue in the Games Live Streaming market market is forecasted to reach €0.50bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.03%, leading to a projected market volume of €0.67bn by 2029.
By 2029, the number of users in the Games Live Streaming market market is expected to reach 111.8m users.
User penetration is set to be 20.4% in 2024 and is projected to reach 26.3% by 2029.
When compared globally, the majority of revenue will be generated in China (€2,393.00m in 2024).
The average revenue per user (ARPU) in the Games Live Streaming market market is estimated to be €5.93 in 2024.
In South America, the surge in Games Live Streaming viewership is reshaping the Media market landscape with interactive and engaging content.

Key regions: Germany, Europe, United Kingdom, Japan, South Korea

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Analyst Opinion

The Games Live Streaming market in South America has been experiencing significant growth in recent years. Customer preferences in South America have played a key role in driving the development of the Games Live Streaming market.

With the increasing popularity of video games in the region, there is a growing demand for platforms that allow gamers to live stream their gameplay. This allows gamers to showcase their skills, connect with other gamers, and build a community around their favorite games. Additionally, the rise of esports in South America has further fueled the demand for live streaming platforms, as esports tournaments are often streamed live for fans to watch.

One of the key trends in the Games Live Streaming market in South America is the emergence of local streaming platforms. While global platforms like Twitch and YouTube Gaming are popular in the region, there is also a growing number of local platforms that cater specifically to the South American market. These platforms often offer localized content, language support, and features that are tailored to the preferences of South American gamers.

This trend reflects the importance of localizing the gaming experience to better serve the unique needs and preferences of the South American audience. Another trend in the market is the increasing integration of live streaming features within gaming consoles and platforms. Many gaming consoles now come with built-in live streaming capabilities, making it easier for gamers to share their gameplay with others.

This integration has made live streaming more accessible to a wider audience, contributing to the growth of the Games Live Streaming market in South America. In addition to customer preferences, there are also local special circumstances that have contributed to the development of the Games Live Streaming market in South America. For example, the region has a large and active gaming community, with a significant number of gamers and esports enthusiasts.

This vibrant gaming culture has created a fertile ground for the growth of the live streaming market, as there is a strong demand for platforms that allow gamers to connect and engage with each other. Underlying macroeconomic factors have also played a role in the development of the Games Live Streaming market in South America. The region has been experiencing steady economic growth, which has led to an increase in disposable income and a higher level of internet penetration.

These factors have made it easier for gamers to access and participate in live streaming platforms, contributing to the growth of the market. Overall, the Games Live Streaming market in South America is thriving due to customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing popularity of video games, the rise of esports, the emergence of local platforms, and the integration of live streaming features within gaming consoles have all contributed to the growth of the market.

With the continued growth of the gaming industry and the increasing demand for live streaming platforms, the Games Live Streaming market in South America is expected to continue to expand in the coming years.

Methodology

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.