Esports Betting - United States

  • United States
  • In 2024, the projected revenue in the Esports Betting market is estimated to reach €0.7bn.
  • It is expected that this revenue will experience an annual growth rate (CAGR 2024-2028) of 10.39%.
  • This growth rate will lead to a projected market volume of €1.0bn by 2028.
  • It is worth noting that in the United States is the primary contributor to the market, generating the majority of the projected market volume of €0.7bn in 2024.
  • Moreover, the average revenue per user (ARPU) is expected to be €49.1.
  • The United States is experiencing a surge in Esports Betting, with a growing number of dedicated platforms and increased interest from traditional sports bettors.

Key regions: India, China, France, United Kingdom, United States

 
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Analyst Opinion

The Esports betting market is witnessing several notable trends. With growing popularity, Esports betting is becoming increasingly integrated into mainstream gambling platforms, offering diverse betting markets beyond traditional match winner bets. The rise of live betting and streaming has enhanced the betting experience, allowing bettors to engage with real-time matches. Additionally, partnerships between Esports betting operators and esports teams, along with the integration of blockchain technology and cryptocurrencies, are shaping the market's development and potential for future growth.

The Esports betting market is poised for significant growth due to several key factors. Firstly, the expanding global audience for esports, particularly among younger demographics, is driving increased engagement and interest in esports betting. Secondly, the continuous professionalization of esports and the establishment of structured leagues and tournaments provide a stable and predictable betting environment. Additionally, the growing availability of esports betting options through mainstream gambling platforms and the integration of innovative technologies, such as live streaming and mobile betting, are expanding the market's reach and attracting new bettors. These factors, combined with the increasing acceptance and recognition of esports as a legitimate form of entertainment, contribute to the optimistic outlook for the growth of the Esports betting market.

The Esports betting market is projected to experience substantial growth between 2017 and 2027, driven by the continued expansion of the esports industry, increasing audience engagement, and the growing integration of esports betting into mainstream gambling platforms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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