Market Insights Advertising & Media Advertising

Digital Banner Advertising - Poland

Poland

Ad spending in the Digital Banner Advertising market in Poland is forecasted to reach €0.67bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.60%, leading to an estimated market volume of €0.88bn by 2029.
When compared globally, the majority of ad spending is expected to originate from the United States (€62,240.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is projected to be €19.38 in 2024.
Within the Digital Banner Advertising market, 37.76% of the total ad spending will be attributed to mobile devices in 2029.
Digital banner advertising in Poland is experiencing a surge in demand, driven by the country's growing online audience and increasing digital marketing investments.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

Digital Banner Advertising in Poland has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing use of digital platforms for advertising. Customer preferences in Poland have shifted towards digital advertising, as consumers spend more time online and engage with digital content on a daily basis. This has led to a higher demand for digital banner advertising, as it allows businesses to reach their target audience more effectively and efficiently. Additionally, digital banner advertising offers greater flexibility and customization options compared to traditional forms of advertising, allowing businesses to tailor their messages to specific customer segments. Trends in the market indicate that digital banner advertising in Poland is expected to continue growing in the coming years. One of the key drivers of this growth is the increasing penetration of smartphones and internet access in the country. With more people owning smartphones and having access to the internet, the reach and effectiveness of digital banner advertising is expected to increase. Furthermore, the rise of social media platforms and online video content has created new opportunities for digital banner advertising, as businesses can leverage these platforms to engage with their target audience in a more interactive and engaging manner. Local special circumstances in Poland also contribute to the growth of the digital banner advertising market. Poland has a large and growing e-commerce sector, with more people shopping online for a wide range of products and services. This has created a need for businesses to promote their online offerings through digital advertising, including banner ads. Additionally, Poland has a young and tech-savvy population, which is more likely to engage with digital content and respond to digital advertising. These factors have created a favorable environment for the growth of the digital banner advertising market in Poland. Underlying macroeconomic factors also play a role in the development of the digital banner advertising market in Poland. The country's strong economic growth and increasing disposable income levels have contributed to higher consumer spending, including on digital advertising. Additionally, Poland's membership in the European Union has facilitated cross-border trade and investment, attracting multinational companies to the country. These companies often have larger advertising budgets and are more likely to invest in digital banner advertising to reach their target audience. In conclusion, the Digital Banner Advertising market in Poland is growing due to changing customer preferences, increasing smartphone and internet penetration, the rise of social media and online video content, a growing e-commerce sector, a young and tech-savvy population, strong economic growth, and Poland's membership in the European Union. These factors are expected to continue driving the growth of the digital banner advertising market in Poland in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.