Glosario de términos estadísticos: definición Test market

A test market is a city that, due to its socio-demographic structure, mirrors the behaviors or attitudes of a whole population in a survey.

These kinds of locations are interesting, because, in a relatively small space, they allow us to study cause and effect relationships and to transfer this knowledge to the whole population. Test markets are therefore frequently used in consumer research – new products usually appear here first on the shelves of supermarkets, in order to test their popularity. Albany, NY is such a test market, as is Peoria, IL. 

Tenga en cuenta que las entradas de nuestro glosario son explicaciones simplificadas de términos estadísticos. Nuestro objetivo es hacerlo accesible para un público amplio, así que puede que algunas definiciones no cumplan los estándares científicos.

Entradas que empiezan por T