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Preferred coffee-based drinks/dishes in the U.S. 2023, by generation

Published by M. Ridder, Feb 14, 2024

According to a recent U.S. survey in 2023, coffee cake was the most liked coffee-based dish, with over half of the survey respondents saying they enjoy the dish. Of all generations, the share was highest among Gen X. 66 percent of Gen X consumers surveyed named coffee cake as their favorite dish.

Which of the following coffee-based drinks or dishes do you enjoy?

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Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,325 respondents*

Age group

18 years and older

Supplementary notes

Multiple answers were possible. 

*The number of respondents was as follows: 

Baby Boomers/Silent Gen n=346

Gen X n=479

Millennials/Gen Y n=454

Gen Z n=43

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Coffee consumption trends in the United StatesCoffee market in the United StatesCoffee shops and cafes in the U.S.Single-serve coffee market in the U.S.Coffee market in Canada
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