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Number of sugar/ Stevia packets used for coffee consumption in the U.S. 2023

Published by M. Ridder, Feb 14, 2024

According to a recent U.S. survey in 2023, the average number of sugar or Stevia packets Gen Z consumers put in their coffee amounted to 3.8. The younger the generation, the sweeter the taste. By comparison, the average number for Baby Boomers was 2.2 packets.

Average number of sugar or Stevia packets consumers put in their coffee in the U.S. in 2023, by generation

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Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,325 respondents*

Age group

18 years and older

Special properties

Refers to surveyed consumers who sweeten their coffee with sugar or Stevia

Supplementary notes

Original survey question: "[If selected “Sugar" or “Stevia”] How many packets of sugar or Stevia do you put in your coffee? Enter a number below."

*The number of respondents was as follows: 

Baby Boomers/Silent Gen n=346

Gen X n=479

Millennials/Gen Y n=454

Gen Z n=43

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