Digital advertising in Europe - statistics & facts

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Key insights

Digital ad spend in Europe
96.9bn EUR
Largest digital ad format in Europe
Display
European country with highest online ad spend
United Kingdom

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Current statistics on this topic

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Overview

  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2024
  • Premium Statistic Marketing budgets' share in North America & Europe 2017-2024, by segment
  • Premium Statistic Growth of digital media budgets worldwide 2024, by format
  • Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2023
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2023
  • Premium Statistic Ad blocking cost worldwide 2024, by region
  • Premium Statistic Economic losses due to ad fraud 2028, by region

Major players

Formats

  • Premium Statistic Digital advertising budgets growth in EMEA 2024, by format
  • Premium Statistic Digital ad spending in Europe 2023, by format
  • Premium Statistic Display ad spend in Europe 2013-2023
  • Premium Statistic Video ad spend in Europe 2021-2023
  • Premium Statistic Search ad spend in Europe 2013-2023
  • Premium Statistic Digital audio ad spend in Europe 2019-2023
  • Premium Statistic Podcast ad spending in Europe 2018-2023
  • Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
  • Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028

Connected TV (CTV)

  • Premium Statistic Planned changes in ad spend in Europe 2023
  • Premium Statistic Distribution of CTV ad views in Europe H2 2023, by device
  • Premium Statistic CTV ad views growth in Europe 2023
  • Premium Statistic Leading CTV advertising metrics in Europe 2023
  • Premium Statistic Challenges of CTV advertising in Europe 2023

Social media

Programmatic

  • Premium Statistic Programmatic advertising market value in Europe 2017-2028
  • Premium Statistic Largest programmatic markets in Europe 2024
  • Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic Drivers of investment in programmatic advertising in Europe 2024
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023

Marketer insights

  • Premium Statistic Marketing priorities in Europe 2024
  • Premium Statistic Leading digital advertising industry challenges in Europe 2024
  • Premium Statistic Effectiveness of digital ad formats in EMEA 2023
  • Premium Statistic Readiness for third-party cookie deprecation in Europe 2024
  • Premium Statistic Top alternatives for third-party cookies in Europe 2024
  • Premium Statistic Take-up of vs. ability to use AI among marketers in Europe 2023
  • Premium Statistic Areas of gen AI according to advertising industry professionals in Europe 2024
  • Premium Statistic Opportunities of retail media advertising in Europe 2024
  • Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024

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