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The source estimated that ad blocking would cost the advertising industry roughly 54 billion U.S. dollars in lost revenue in 2024. The regions generating largest losses are North America with 24 billion and Asia-Pacific with 18 billion dollars.
Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars)
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Statistics
Eyeo. (January 2, 2024). Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. "Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars)." Chart. January 2, 2024. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. (2024). Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. "Cost of Ad Blocking Worldwide in 2024, by Region (in Billion U.S Dollars)." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo, Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) Statista, https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/ (last visited May 15, 2024)
Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/