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TV advertising in the United Kingdom

Statistics report on TV advertising in the UK

TV advertising in the United Kingdom

This report has been compiled to provide statistical information about TV advertising in the United Kingdom. It offers general information about TV advertising spending and TV ad consumption and percetion, as well as spotlights for public service broadcasting ad revenues and TV advertising expenditures of major industries.

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Table of contents

Overview

7
  • Premium Statistic Television advertising spending in the UK 2011-2022
  • Premium Statistic TV advertising spending in the UK 2012-2022, by format
  • Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
  • Premium Statistic B2B TV ad spend in the UK 2018-2022
  • Premium Statistic TV advertising inflation rate in Europe 2023, by country
  • Premium Statistic Most-viewed TV advertisers in the UK 2022
  • Premium Statistic Largest B2B TV advertisers in the UK 2022

Public broadcasters

5
  • Premium Statistic BBC's advertising revenue in the UK 2018-2023
  • Basic Statistic ITV advertising revenue 2017-2022
  • Premium Statistic Channel 4 advertising revenue 2019-2022, by platform
  • Premium Statistic STV Group ad revenue 2018-2022
  • Premium Statistic Viewers' response to an increase in advertising on commercial PSBs in the UK 2022

Consumption

6
  • Basic Statistic Number of TV households in the UK 2013-2022
  • Premium Forecast Traditional TV advertising reach in the UK 2020-2029, by type
  • Premium Statistic Linear TV commercial impacts in the UK 2009-2022
  • Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
  • Premium Statistic Time spent with TV advertising in the UK 2022
  • Premium Forecast Non-digital advertising touchpoints in the UK 2023

Consumer attitudes

7
  • Premium Statistic TV viewers' opinions of TV advertising in the UK 2022
  • Premium Statistic TV viewers' concerns around TV advertising in the UK 2022
  • Premium Statistic TV viewers' opinions on TV ad volume in the UK 2022
  • Premium Statistic Features of TV advertising in the UK 2022
  • Premium Statistic Impact on SVOD viewing on TV ad tolerance in the UK 2022
  • Premium Statistic Attittudes towards product placement in the UK 2023
  • Premium Statistic Memorability of DOOH vs TV ads in Great Britain 2022

Spotlight: industry spending

5
  • Premium Statistic Automotive ad spend on television in the UK 2019-2021
  • Premium Statistic Cosmetics & personal care ad spend on television in the UK 2019-2021
  • Premium Statistic Entertainment & leisure ad spend on television in the UK 2019-2021
  • Premium Statistic Food ad spend on television in the UK 2019-2021
  • Premium Statistic Healthcare ad spend on television in the UK 2019-2021
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