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TV advertising in Europe

Statistics report on TV advertising markets in Europe

TV advertising in Europe

This report has been compiled to provide statistical information about TV advertising in selected economies in Europe, including charts and graphs showcasing leading advertisers and categories, as well as data on online TV and connected TV advertising.

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Table of contents

Overview

5
  • Premium Statistic Television advertising spending in Western Europe 2000-2024
  • Premium Statistic Television ad spend growth in Western Europe 2000-2024
  • Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
  • Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
  • Premium Statistic TV advertising inflation rate in Europe 2023, by country

United Kingdom

9
  • Premium Statistic TV advertising spending in the UK 2012-2022, by format
  • Premium Statistic TV net advertising revenue in the UK 2009-2022
  • Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
  • Premium Statistic B2B TV ad spend in the UK 2018-2022
  • Premium Statistic FAST ad revenue in the UK 2021-2027
  • Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
  • Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
  • Premium Statistic Food ad spend on television in the UK 2019-2021
  • Premium Statistic Finance ad spend on television in the UK 2019-2021

Germany

8
  • Premium Statistic TV advertising revenues in Germany 2017-2027
  • Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
  • Premium Statistic Online TV ad revenue in Germany 2017-2027
  • Premium Statistic Gross television advertising spending in Germany 2021-2023
  • Premium Statistic TV ad revenue in Germany 2022, by marketer
  • Premium Statistic TV ad spend growth in Germany 2023, by industry
  • Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
  • Premium Statistic Gross advertising revenue of TV channels in Germany 2021

France

8
  • Premium Statistic Television advertising revenues in France 2017-2023
  • Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
  • Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
  • Premium Statistic Duration of television commercials in seconds in France 2009-2021
  • Premium Statistic Number of commercials on television in France 2009-2021
  • Basic Statistic Food ad spend on television in France 2019-2021
  • Basic Statistic Retail ad spend on television in France 2019-2021
  • Premium Statistic Top categories advertising on TV in France 2021, by spend share

Italy

7
  • Premium Statistic TV ad spending in Italy 2019-2022
  • Premium Statistic Connected television ad spending in Italy 2016-2025
  • Premium Statistic Online television ad spending in Italy 2016-2025
  • Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
  • Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster
  • Premium Statistic Automotive ad spend on television in Italy 2019-2021
  • Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021

Spain

7
  • Premium Statistic Television advertising expenditure in Spain 2016-2022
  • Premium Statistic Free TV advertising revenue in Spain 2015-2022
  • Premium Statistic Pay TV ad spending in Spain 2019-2022
  • Premium Statistic Online TV ad spending in Spain 2017-2026
  • Premium Statistic Connected TV ad spend in Spain 2019-2023
  • Premium Statistic Food ad spend on television in Spain 2019-2021
  • Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
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