Share of digital media on the total advertising spending in Denmark 2007-2019
This statistic displays the share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. During the period under consideration, the digital advertising expenditures increased heavily in Denmark, accounting for 54 percent of the total ad spend as of 2017.
