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Attitudes towards advertising in Sweden 2022, by medium

Published by Statista Research Department, Oct 10, 2023
In 2022, it was found that cinema ads were the most liked ads among Swedish consumers. During a survey, 33 percent of responding adults (18 to 79 year of age) said they liked or really liked this type of advertising. The most disliked were ads on broadcast linear TV, with 72 percent of respondents saying they disliked or really disliked such ads.

Attitudes towards advertising among consumers in Sweden as of June 2022, by medium

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Release date

August 2022

Region

Sweden

Survey time period

June 1 to 8, 2022

Number of respondents

1,030 respondents

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

Figures missing to a 100 percent or exceeding a 100 percent are likely due to rounding.

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