Western Europe digital ad spend by country 2023

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In 2021, the United Kingdom was the largest digital advertising market in Western Europe, accounting for 40 percent of the spending. Germany and France followed, with 16 percent and 10 percent, respectively.

Distribution of digital advertising spending in Western Europe in 2023, by country

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Supplementary notes

* Other includes Finland, Greece, Iceland, Luxembourg, Malta, and Portugal.
Data provided by Statista Market Insights are estimates.
Data set encompasses the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.

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