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In 2021, online radio ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by 52.2 percent year-on-year. A year later, however, the crown for the fastest growing digital ad medium will go to digital out-of-home (DOOH) at 33.2 percent year-on-year growth.
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium
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WARC. (January 26, 2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium." Chart. January 26, 2023. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. (2023). Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC. "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2021 to 2023, by Format/Medium." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
WARC, Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium Statista, https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/ (last visited May 10, 2024)
Change in digital advertising spending in the United Kingdom (UK) from 2021 to 2023, by format/medium [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/565635/digital-ad-spend-growth-rate-by-format-uk/