Programmatic advertising in the United Kingdom (UK) - statistics & facts
Key insights
- Programmatic ad spend worldwide
- 595bn USD
Detailed statistics
Programmatic ad spend worldwide 2017-2028
- Programmatic advertising market value in Europe
- 85.33bn USD
Detailed statistics
Programmatic advertising market value in Europe 2017-2026
- Programmatic ad spend in the UK
- 28.81bn USD
Detailed statistics
Programmatic ad spend in the UK 2017-2028
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Overview
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Largest programmatic markets worldwide 2023
Largest programmatic markets worldwide 2023
Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars)
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Leading programmatic markets in Europe 2022, by growth rate
Leading programmatic markets in Europe 2022, by growth rate
Fastest-growing programmatic markets in Europe in 2022
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Programmatic ad spend in the UK 2017-2028
Programmatic ad spend in the UK 2017-2028
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2028 (in billion U.S. dollars)
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Programmatic ad spend growth in the UK 2018-2028
Programmatic ad spend growth in the UK 2018-2028
Change in programmatic advertising spending in the United Kingdom (UK) from 2018 to 2028
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Programmatic ad impressions growth in the UK 2021-2022
Programmatic ad impressions growth in the UK 2021-2022
Change in programmatic ad impressions in the United Kingdom in selected months between November 2021 and November 2022
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Programmatic ad CPM growth in the UK 2021-2022
Programmatic ad CPM growth in the UK 2021-2022
Change in programmatic advertising cost-per-mille (CPM) in the United Kingdom in selected months between November 2021 and November 2022
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Online advertising supply chain in the UK 2020, by share of ad spend
Online advertising supply chain in the UK 2020, by share of ad spend
Distribution of programmatic advertising spending in the United Kingdom (UK) in 1st quarter 2020, by recipient
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Number of RTB transfers of European consumer data 2021, by country
Number of RTB transfers of European consumer data 2021, by country
Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin
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RTB transfers of UK consumer data 2021, by company
RTB transfers of UK consumer data 2021, by company
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster
Marketer insights
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- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
- Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
Marketer insights
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Ways marketers buy CTV inventories worldwide 2021
Ways marketers buy CTV inventories worldwide 2021
Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021
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Challenges of connected TV advertising in the UK 2021
Challenges of connected TV advertising in the UK 2021
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021
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Planned change in CTV ad spending by marketers worldwide 2022
Planned change in CTV ad spending by marketers worldwide 2022
Planned changes in connected TV (CTV) advertising spending according to marketers in selected countries worldwide in 2022
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Ways marketers buy programmatic audio ads worldwide 2021
Ways marketers buy programmatic audio ads worldwide 2021
Methods marketers bought programmatic audio advertising worldwide as of September 2021
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Changes in programmatic audio ad spending by marketers worldwide 2021
Changes in programmatic audio ad spending by marketers worldwide 2021
Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021
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Programmatic DOOH advertising buying methods in the UK 2021
Programmatic DOOH advertising buying methods in the UK 2021
Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021
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Programmatic DOOH advertising benefits in the UK 2022
Programmatic DOOH advertising benefits in the UK 2022
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022
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Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Most-used brand suitability tactics for video advertising according to marketers in the United Kingdom and the United States as of August 2021
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Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021
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Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
Steps undertaken by marketers to improve brand suitability strategies in video advertising in the United Kingdom and in the United States as of August 2021
Consumer insights
9
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by issue
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
- Premium Statistic Level of consent to cookies usage worldwide 2021, by country
Consumer insights
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Attitudes to ad data ethics in the UK & the U.S. 2022
Attitudes to ad data ethics in the UK & the U.S. 2022
Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022
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Attitudes to personalized advertising in the U.K. 2022
Attitudes to personalized advertising in the U.K. 2022
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022
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Personal features consumers wish brands knew more about worldwide 2021
Personal features consumers wish brands knew more about worldwide 2021
Personal features consumers wish brands knew more about in selected countries worldwide as of April 2021
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Consumer perception of ad adjacency in the UK 2023
Consumer perception of ad adjacency in the UK 2023
Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023
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Content that endangers brand safety in the UK 2023
Content that endangers brand safety in the UK 2023
Types of content endangering brand safety according to consumers in the United Kingdom as of August 2023
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Complaints to the ASA in the UK 2023, by issue
Complaints to the ASA in the UK 2023, by issue
Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2023, by issue
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Entity responsible for ad adjacency in the UK 2021
Entity responsible for ad adjacency in the UK 2021
Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021
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Basic Statistic
Consumers in favor of watching ads in exchange for free content worldwide 2020
Consumers in favor of watching ads in exchange for free content worldwide 2020
Acceptance towards viewing ads in exchange for free content in selected countries worldwide as of November 2020
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Level of consent to cookies usage worldwide 2021, by country
Level of consent to cookies usage worldwide 2021, by country
Level of consent to the usage of cookies in selected countries worldwide as of June 2021
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