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During a 2021 survey carried out among marketers from the United Kingdom, 55 percent of respondents stated that they spent 20 percent of their marketing budget or less on email marketing; 34 percent invested 21 to 40 percent; more than 40 percent was spent by 10 percent of marketers.
Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
19
- Number of companies using e-mail marketing in Germany 2008-2019
- E-mail marketing expenditure in Germany 2008-2019
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- E-mail message types used to achieve email campaign goals in the UK 2021
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Number of newsletters to which people subscribed in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- E-mail marketing click-to-open rate in Great Britain 2021-2022
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Marketing spending plans in Russia 2021, by channel
- Retail sales of the global direct selling industry in India 2013-2022
- U.S. small businesses: reason for not having a marketing strategy 2016
- Direct marketing revenue in Hungary 2009 to 2018
Further Content: You might find this interesting as well
Statistics
- Number of companies using e-mail marketing in Germany 2008-2019
- E-mail marketing expenditure in Germany 2008-2019
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- E-mail message types used to achieve email campaign goals in the UK 2021
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Number of newsletters to which people subscribed in France 2017
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- E-mail marketing click-to-open rate in Great Britain 2021-2022
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- Marketing spending plans in Russia 2021, by channel
- Retail sales of the global direct selling industry in India 2013-2022
- U.S. small businesses: reason for not having a marketing strategy 2016
- Direct marketing revenue in Hungary 2009 to 2018
UK DMA. (May 25, 2021). Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. "Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021." Chart. May 25, 2021. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. (2021). Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA. "Share of Email in Marketing Budgets in The United Kingdom (Uk) from 2013 to 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/
UK DMA, Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 Statista, https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/ (last visited May 04, 2024)
Share of email in marketing budgets in the United Kingdom (UK) from 2013 to 2021 [Graph], UK DMA, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/283060/share-of-marketing-budget-spent-on-e-mail-marketing-in-the-uk/