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programmatic ad expenditures in the U.S. were expected to stand at 244 billion U.S. dollars.
In 2024, connected TV programmatic advertising spending in the United States was projected to reach 25.3 billion U.S. dollars. In the same year, total Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
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Other statistics that may interest you Programmatic advertising in the United States
Overview
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- Premium Statistic Programmatic ad spending in the U.S. 2017-2027
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
- Premium Statistic U.S. programmatic ad spend 2023, by purchase method & industry
- Premium Statistic Change in programmatic ad budgets in the U.S. 2024
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Leading sell-side platforms on iOS in the U.S. & Canada 2023
Display & video
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- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Walled garden programmatic display advertising spending in the U.S. 2021-2025
- Premium Statistic Programmatic digital video ad views growth in the U.S. 2021-2022
- Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
- Premium Statistic Premium digital video ad views in the U.S. 2021-2023, by transaction type
Connected TV
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- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Digital out-of-home
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- Premium Statistic Share of U.S. marketers including or intending to add prDOOH to media plans 2023
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2023
- Premium Statistic Share of programmatic OOH spending in the U.S. H2 2023, by transaction category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by advertiser category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by asset category
- Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2023
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2023
- Premium Statistic Distribution of prDOOH campaigns in the U.S. 2023, by target market
Marketer insights
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- Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
- Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Types of 3rd party data used in digital ad campaigns in North America 2022
- Premium Statistic Factors influencing the choice of 3rd-party data provider in North America 2022
- Premium Statistic Challenges advertisers faced when reaching target audiences in the U.S. 2022
- Premium Statistic Change in contextual data use among U.S. marketers 2023
- Premium Statistic Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Further related statistics
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- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Leading benefits of advanced TV advertising in the U.S. in 2018
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Ecuador: programmatic ad CPC 2018
- Digital advertising inventory in Australia 2015, by source & format
- Argentina: programmatic ad CPM 2018
- Argentina: programmatic ad CTR 2018
- Colombia: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Spend on short-form DRTV ad campaigns in the U.S. 2011-2017
- Bravo shows with largest ad revenue 2016
- Leading automakers by share of TV ad spend in the U.S. 2023
- The Simpsons: ad price on U.S. TV 2014-2021
- Empire: ad price on U.S. TV 2014-2020
- TV to internet connection methods among U.S. adults 2020
- Share of sports viewership on television in India 2019
- U.S. consumers who find TV advertising annoying 2017
- Challenges of connected TV advertising in Germany 2021
Further Content: You might find this interesting as well
Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Leading benefits of advanced TV advertising in the U.S. in 2018
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Ecuador: programmatic ad CPC 2018
- Digital advertising inventory in Australia 2015, by source & format
- Argentina: programmatic ad CPM 2018
- Argentina: programmatic ad CTR 2018
- Colombia: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Spend on short-form DRTV ad campaigns in the U.S. 2011-2017
- Bravo shows with largest ad revenue 2016
- Leading automakers by share of TV ad spend in the U.S. 2023
- The Simpsons: ad price on U.S. TV 2014-2021
- Empire: ad price on U.S. TV 2014-2020
- TV to internet connection methods among U.S. adults 2020
- Share of sports viewership on television in India 2019
- U.S. consumers who find TV advertising annoying 2017
- Challenges of connected TV advertising in Germany 2021
eMarketer. (September 25, 2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. September 25, 2023. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. (2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected Tv (Ctv) Programmatic Video Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Sep 2023, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer, Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/ (last visited May 06, 2024)
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph], eMarketer, September 25, 2023. [Online]. Available: https://www.statista.com/statistics/265808/connected-tv-programmatic-ad-spend-usa/