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Programmatic digital display ad spend in the U.S. was estimated at 145 billion U.S. dollars that year.
In the third quarter of 2023, 73 percent of digital advertising expenditure in the United States was spent programmatically and the remaining 27 percent directly. Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method
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MediaRadar. (October 27, 2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method." Chart. October 27, 2023. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. (2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of Digital Advertising Spending in The United States in 3rd Quarter 2023, by Purchase Method." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar, Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method Statista, https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/ (last visited April 28, 2024)
Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph], MediaRadar, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/185797/digital-display-ad-spend-usa-purchase-method/