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Change in digital retail media ad revenue in Latin America 2023, by player

Published by
J. G. Navarro,
Jan 30, 2024
In 2023, Mercado Libre's estimated digital retail media advertising revenue increased by more than 44 percent, making it Latin America's fastest-growing online retail media network that year. Meanwhile, Amazon's operations in the two largest Latin American economies – Brazil and Mexico – saw their digital retail media ad revenues grow by between 8.5 and 12.4 percent.

Change in digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023

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Release date

January 2024

Region

LAC

Survey time period

2022

Special properties

forecasts

Supplementary notes

* E-commerce activity revenue includes all gross first-party sales and/or third-party GMV generated on all online platforms.

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