Brand discovery via social media ads in Latin America 2022, by country
In Mexico, nearly 38 percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2022. Of the selected Latin American countries, Colombia ranked second, with 37.5 percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached about 37 percent of Argentinian online users and 36.6 percent of Brazilians.