Popular flavors for convenience store and supermarket sweets in Japan 2023
Vanilla was the most popular flavor for Wester-style sweets sold at convenience stores and supermarkets in Japan as revealed in a survey conducted in January 2023. Over 61 percent of respondents named vanilla as a preferred flavor for desserts like cakes, pudding, and pastry.
Supermarkets and convenience stores are a major sales channel in the Japanese snack foods market. Retail stores commonly carry private brand sweets which are colloquially known as "supermarket sweets" and "kobini sweets".
Supermarkets and convenience stores are a major sales channel in the Japanese snack foods market. Retail stores commonly carry private brand sweets which are colloquially known as "supermarket sweets" and "kobini sweets".
