Latin America: YouTube top advertiser sectors 2023

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In 2023, the software and apps segment accounted for an estimated 3.11 percent of the advertising spending on YouTube.com across 17 Latin American markets. Online stores followed with a share of approximately 2.3 percent, while telecommunications companies rounded up the top three with a share of two percent.

Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share

Characteristic	Share of estimated ad spend on YouTube.com
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Release date

March 2024

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Region

LAC

Survey time period

2023

Special properties

estimates; including mobile and desktop devices

Supplementary notes

Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).

The date of release is the date of access.

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