Preferred flavor in Japan 2021
The most popular taste among Japanese consumers was sweetness as revealed in a survey conducted in June 2021. Sweet and umami were the only flavors named by more than 60 percent of respondents.
Umami refers to the fifth basic taste next to sweet, salty, sour, and bitter. Common foods considered to have strong umami flavors in Japanese cuisine include soy sauce, clear stock (dashi), and mushrooms.
Umami refers to the fifth basic taste next to sweet, salty, sour, and bitter. Common foods considered to have strong umami flavors in Japanese cuisine include soy sauce, clear stock (dashi), and mushrooms.
