Online sponsored ads: discovery and interest in proposed products in France in 2019
This graph represents the influence of online sponsored ads amongst French shoppers in 2019. Shoppers of all ages have claimed to discover new products and new brands through sponsored ads. The paid ads reached 2 out of 3 shoppers (73 percent) of Gen Z and the Millennials. Shoppers of all generations also seemed to appreciate the suggested products in online ads. This trend was particularly strong among young generations.