Platforms used for online shopping in France in 2019
This statistic represents the types of platforms used by French shoppers to start their online shopping in 2019. In france in 2019, shoppers were likely to start their search on brand and retailer sites almost as they were to on marketplace websites or search engines, even when they had no specific product in mind. From the respondents, 35 percent of those who were looking for something specific had started their search directly on the brand or retailer's website.
