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Where U.S. shoppers plan to shop in-store on Black Friday 2023

Published by
D. Tighe,
Nov 9, 2023
According to a survey carried out in October 2023, Target was the top Black Friday shopping destination of choice for U.S. consumers. Over two-thirds of respondents stated that they planned to shop in-person in Target stores for Black Friday in 2023.

Leading physical stores shoppers plan to visit on Black Friday in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,044*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Where do you plan to shop in-person for Black Friday this year? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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