App stores - statistics & facts

Key insights

Number of mobile app downloads worldwide in 2023
257bn
Global consumer spending on mobile apps in 2023
171bn USD
Average consumer spend on mobile apps in Q3 2023
5.03 USD

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Overview

App downloads

App market

  • Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
  • Premium Statistic Free and paid app distribution for Android and iOS 2025
  • Basic Statistic Revenue split for app stores worldwide 2024
  • Basic Statistic Global spending on app subscriptions and one-time purchases Q1-Q3 2023, by category
  • Premium Statistic Global mobile app monetizing via subscriptions 2024
  • Premium Statistic Global Google Play and Apple App Store app revenues 2024

Apple App Store

  • Basic Statistic Most downloaded Apple apps worldwide 2024
  • Premium Statistic Number of monthly Apple App Store app releases worldwide 2019-2024
  • Basic Statistic EU: number of Apple users 2023, by product
  • Basic Statistic Total Apple App Store iOS developer payout 2014-2023
  • Basic Statistic Distribution of free and paid iOS apps 2019-2025
  • Premium Statistic Global iOS app retention rate Q3 2023
  • Premium Statistic Leading mobile iOS app SDKs 2024

Google Play

  • Basic Statistic Google Play: number of available apps 2017-2024
  • Premium Statistic Number of monthly Google Play app releases worldwide 2019-2024
  • Premium Statistic Average price of paid Android apps 2025
  • Basic Statistic Distribution of free and paid Android apps 2019-2025
  • Basic Statistic Most downloaded Google apps worldwide 2024
  • Basic Statistic Leading mobile Android app analytics SDKs 2025

Amazon Appstore

ASO - App Store Optimization

  • Premium Statistic Metadata update among leading iOS app in the U.S. 2023, by frequency
  • Premium Statistic Metadata update among leading Google Play apps in the U.S. 2023, by frequency
  • Premium Statistic A/B testing among leading Google Play apps in the U.S. 2023, by frequency
  • Premium Statistic Title translation and localization among leading iOS apps in the U.S. 2023
  • Premium Statistic Title translation and localization among leading Google Play apps in the U.S. 2023
  • Premium Statistic iOS apps and games leading in-app events in the U.S. 2023
  • Premium Statistic Google Play apps and games leading in-app events in the U.S. 2023

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