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U.S. automotive advertising - statistics & facts
Key insights
- Largest automotive ad spender worldwide
- General Motors
Detailed statistics
Advertising spending of car manufacturers worldwide 2022
- Automotive ad spend in the U.S.
- 20.8bn USD
Detailed statistics
Automotive ad spend in the U.S. 2021-2023
- Most valuable automotive brand
- Tesla
Detailed statistics
Most valuable automotive brands worldwide by brand value 2023
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Automobile industry overview
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Automobile industry overview
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Revenue of leading carmakers worldwide 2022
Revenue of leading carmakers worldwide 2022
Revenue of leading automakers worldwide in 2022 (in billion U.S. dollars)
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Most valuable automotive brands worldwide by brand value 2023
Most valuable automotive brands worldwide by brand value 2023
Most valuable brands within the automotive sector worldwide as of 2023, by brand value (in billion U.S. dollars)
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U.S. motor vehicle and parts advanced retail trade revenue 2000-2022
U.S. motor vehicle and parts advanced retail trade revenue 2000-2022
Revenue from U.S. motor vehicle and parts advanced retail trade between 2000 and 2022 (in billion U.S. dollars)
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U.S.: Annual car sales 1951-2023
U.S.: Annual car sales 1951-2023
Annual passenger car sales in the United States from 1951 to 2023 (in million units)
Automotive advertising benchmarks
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- Premium Statistic Change in automotive ad spend worldwide from 2014 to 2023
- Premium Statistic Automotive ad spend in the U.S. 2021-2023
- Premium Statistic U.S. measured media ad spend 2022, by category
- Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
- Premium Statistic U.S. car dealers' ad spend 2015-2022
- Premium Statistic U.S. car dealers' average ad spend 2022, by medium
- Premium Statistic Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium
Automotive advertising benchmarks
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Change in automotive ad spend worldwide from 2014 to 2023
Change in automotive ad spend worldwide from 2014 to 2023
Change in automotive advertising spending worldwide from 2014 to 2023
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Automotive ad spend in the U.S. 2021-2023
Automotive ad spend in the U.S. 2021-2023
Automotive advertising spending in the United States from 2021 to 2023 (in billion U.S. dollars)
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U.S. measured media ad spend 2022, by category
U.S. measured media ad spend 2022, by category
Measured media advertising spending in the United States in 2022, by category (in billion U.S. dollars)
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Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest growth in advertising spending in the United States in March 2022
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U.S. car dealers' ad spend 2015-2022
U.S. car dealers' ad spend 2015-2022
Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
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U.S. car dealers' average ad spend 2022, by medium
U.S. car dealers' average ad spend 2022, by medium
U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars)
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Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium
Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium
Breakdown of U.S. car dealers' advertising spending from 2002 to 2022, by medium
Automotive ad spend
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- Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
- Premium Statistic Automotive's display ad spend in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on radio in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on OOH advertising in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on newspapers in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on magazines in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on cinema in the U.S. 2019-2021
Automotive ad spend
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Automotive ad spend on TV in the U.S. 2019-2021
Automotive ad spend on TV in the U.S. 2019-2021
Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Automotive's display ad spend in the U.S. 2019-2021
Automotive's display ad spend in the U.S. 2019-2021
Automotive digital static display advertising spending in the United States from 2019 to 2021 (in million U.S. dollars)
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Automotive ad spend on radio in the U.S. 2019-2021
Automotive ad spend on radio in the U.S. 2019-2021
Automotive advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
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Automotive ad spend on OOH advertising in the U.S. 2019-2021
Automotive ad spend on OOH advertising in the U.S. 2019-2021
Automotive advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)
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Automotive ad spend on newspapers in the U.S. 2019-2021
Automotive ad spend on newspapers in the U.S. 2019-2021
Automotive advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
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Automotive ad spend on magazines in the U.S. 2019-2021
Automotive ad spend on magazines in the U.S. 2019-2021
Automotive advertising spending on magazines in the United States from 2019 to 2021 (in million U.S. dollars)
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Automotive ad spend on cinema in the U.S. 2019-2021
Automotive ad spend on cinema in the U.S. 2019-2021
Automotive advertising spending on cinema in the United States from 2019 to 2021 (in million U.S. dollars)
Leading advertisers
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- Premium Statistic Advertising spending of selected automobile manufacturers in the U.S. 2022
- Premium Statistic Ad spend per vehicle sold of selected car brands in the U.S. 2022
- Premium Statistic Leading automakers by share of TV ad spend in the U.S. 2023
- Premium Statistic General Motors' advertising spending in the U.S. 2007-2022
- Premium Statistic Ford Motor's advertising spending in the U.S. 2007-2022
- Premium Statistic Toyota's advertising spending in the U.S. 2007-2022
- Premium Statistic Stellantis: ad spend in the U.S. 2012-2022
- Premium Statistic Honda Motor's advertising spending in the U.S. 2007-2022
Leading advertisers
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Advertising spending of selected automobile manufacturers in the U.S. 2022
Advertising spending of selected automobile manufacturers in the U.S. 2022
Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars)
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Ad spend per vehicle sold of selected car brands in the U.S. 2022
Ad spend per vehicle sold of selected car brands in the U.S. 2022
Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars)
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Leading automakers by share of TV ad spend in the U.S. 2023
Leading automakers by share of TV ad spend in the U.S. 2023
Distribution of automotive TV advertising spending in March 2023, by company
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General Motors' advertising spending in the U.S. 2007-2022
General Motors' advertising spending in the U.S. 2007-2022
General Motors Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
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Ford Motor's advertising spending in the U.S. 2007-2022
Ford Motor's advertising spending in the U.S. 2007-2022
Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
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Toyota's advertising spending in the U.S. 2007-2022
Toyota's advertising spending in the U.S. 2007-2022
Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
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Stellantis: ad spend in the U.S. 2012-2022
Stellantis: ad spend in the U.S. 2012-2022
Stellantis (formerly Fiat Chrysler Automobiles) advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
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Honda Motor's advertising spending in the U.S. 2007-2022
Honda Motor's advertising spending in the U.S. 2007-2022
Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
Brand perception
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- Premium Statistic Most valuable automotive brands worldwide by brand value 2023
- Basic Statistic Most trusted brands in the automotive and mobility category in the U.S. 2022
- Premium Statistic Car brand perception survey in the United States 2023
- Premium Statistic U.S. consumer satisfaction: car & light vehicle brands 2023
- Premium Statistic Shoppers' brand loyalty in the U.S. by industry 2022
Brand perception
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Most valuable automotive brands worldwide by brand value 2023
Most valuable automotive brands worldwide by brand value 2023
Most valuable brands within the automotive sector worldwide as of 2023, by brand value (in billion U.S. dollars)
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Basic Statistic
Most trusted brands in the automotive and mobility category in the U.S. 2022
Most trusted brands in the automotive and mobility category in the U.S. 2022
Most trusted brands in the automotive and mobility category in the United States as of 2022
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Car brand perception survey in the United States 2023
Car brand perception survey in the United States 2023
Car brand ranking in the United States as of February 2023 (index score)*
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U.S. consumer satisfaction: car & light vehicle brands 2023
U.S. consumer satisfaction: car & light vehicle brands 2023
Consumer satisfaction with selected automobile and light vehicle brands in the United States in 2023 (index score)
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Shoppers' brand loyalty in the U.S. by industry 2022
Shoppers' brand loyalty in the U.S. by industry 2022
Brand loyalty of consumers in the United States in 2022, by industry
Spotlight: Car dealerships
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- Premium Statistic Leading ad media among car dealerships in the U.S. 2022
- Premium Statistic Factors influencing ad medium choice among car dealerships in the U.S. 2022
- Premium Statistic Ad media car dealership executives wanted to test in the U.S. 2022
- Premium Statistic Ad media with highest ROI among car dealerships in the U.S. 2022
- Premium Statistic Media driving traffic to car dealership websites in the U.S. 2022
- Premium Statistic Media driving traffic to car dealership showrooms in the U.S. 2022
Spotlight: Car dealerships
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Leading ad media among car dealerships in the U.S. 2022
Leading ad media among car dealerships in the U.S. 2022
Most popular advertising media among car dealerships in the United States as of summer 2022
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Factors influencing ad medium choice among car dealerships in the U.S. 2022
Factors influencing ad medium choice among car dealerships in the U.S. 2022
Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022
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Ad media car dealership executives wanted to test in the U.S. 2022
Ad media car dealership executives wanted to test in the U.S. 2022
Advertising media car dealership executives wanted to trial in the United States as of summer 2022
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Ad media with highest ROI among car dealerships in the U.S. 2022
Ad media with highest ROI among car dealerships in the U.S. 2022
Advertising media with highest return-on investment (ROI) according to car dealership executives in the United States as of summer 2022
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Media driving traffic to car dealership websites in the U.S. 2022
Media driving traffic to car dealership websites in the U.S. 2022
Media used to drive traffic to car dealership websites according to car dealership executives in the United States as of summer 2022
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Media driving traffic to car dealership showrooms in the U.S. 2022
Media driving traffic to car dealership showrooms in the U.S. 2022
Media used to drive traffic to car dealership showrooms according to car dealership executives in the United States as of summer 2022
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