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Holiday season advertising in the U.S.

Statistics report on holiday season advertising in the United States

Holiday season advertising in the U.S.

This report presents insights and statistics on holiday season advertising in the United States. It provides an overview of the sector before diving into key figures on advertising during the Halloween, Thanksgiving, and Christmas seasons.

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Table of contents

Overview

7
  • Premium Statistic Holiday retail sales in the United States 2000-2023
  • Basic Statistic Quarterly online advertising revenue in the U.S. 2007-2023
  • Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
  • Premium Statistic Retail industry ad spend in the U.S. 2022-2023
  • Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
  • Premium Statistic Most popular national and religious holidays in the United States 2023
  • Premium Statistic Leading factors influencing purchase decisions during holiday season in the U.S. 2023

Market insights and leaders

6
  • Premium Statistic Expected changes in holiday ad spending among marketers in the U.S. 2023
  • Premium Statistic Top media channels marketers plan to use for holiday season advertising U.S. 2023
  • Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
  • Premium Statistic Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
  • Premium Statistic Share of SMBs investing more in holiday season advertising U.S. 2023
  • Premium Statistic Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023

Halloween

6
  • Premium Statistic Expected change in Halloween spending among U.S. consumers 2023
  • Premium Statistic Expected spend among Gen Z for Halloween in the United States 2023
  • Premium Statistic Expected spend among millennials for Halloween in the United States 2023
  • Basic Statistic Stores in which young U.S. consumers planned to make their Halloween purchases 2022
  • Premium Statistic Leading industries in Halloween digital ad spend in the U.S. 2021
  • Premium Statistic Leading confectioners for Halloween digital ad spend in the U.S. 2020-2021

Thanksgiving

4
  • Premium Statistic Leading Black Friday digital advertisers in the U.S. in 2021
  • Premium Statistic Change in Amazon Prime Day sponsored ads spend in the U.S. 2019-2022
  • Premium Statistic Change in Black Friday/Cyber Monday Amazon sponsored ads CPC in the U.S. 2019-2022
  • Premium Statistic Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021

Christmas

4
  • Premium Statistic Where U.S. consumers get inspiration for holiday gifts 2021
  • Premium Statistic U.S. sales days when most people do their holiday shopping 2020-2022
  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2023
  • Premium Statistic Leading gifts U.S. consumers planned to buy for others during the holidays 2023

Consumer insights

6
  • Basic Statistic Opinions on when it is still too early to show holiday items in the U.S. 2023
  • Premium Statistic Consumer attitudes towards holiday marketing and advertising in the U.S. 2022
  • Premium Statistic Most popular aspects of holiday advertising and marketing in the U.S. 2023
  • Premium Statistic Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
  • Basic Statistic Attitudes towards holiday food advertising in the U.S. 2021
  • Premium Statistic Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
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