Favorite South Korean singers and groups worldwide 2023

According to a 2023 survey conducted across 26 countries worldwide, around 29 percent of respondents stated that boy group BTS was their favorite South Korean singer or group. This put them far ahead of the runner-up, girl group BLACKPINK. "Gangnam Style" sensation PSY has retained his popularity.

The age of K-pop

Among the leading music genres in South Korea, K-pop also attained a strong global following in recent years. This was exemplified by BLACKPINK becoming the first Asian act to headline the popular Coachella music festival in the United States in 2023. The group boasts high album sales, making them one of the most successful artists in the genre. Likewise, boyband BTS also achieved global fame by means of album sales in the tens of millions, sold-out shows at Wembley Stadium, and high-profile appearances at the White House or the United Nations.

K-pop generations

K-pop bands are often grouped by generations, determined by the time of their debuts. With every new generation, the global reach of the genre has increased. Strong online presences with content on numerous platforms made artists accessible for fans all around the world. Newer acts can also build on the success stories of previous artists, helping the fourth generation of K-pop groups - such as NewJeans and IVE - to feature prominently in recent album and single sales.