Leading home care brands' household penetration rates worldwide 2022

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This statistic presents the leading twenty home care brands worldwide in 2022, ranked by household penetration. That year, Vim was the leading brand for home care worldwide, with a household penetration rate of around 21 percent.

Leading home care brands' household penetration rates worldwide in 2022

Characteristic	Household penetration rate*
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Release date

June 2023

More information

Region

Worldwide

Survey time period

2022

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of access.

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