Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.
Smaato discovered, that in the fourth quarter of 2018, 75.6 percent of global ad request were for display advertising, while 24.4 percent of requests were for video ads.
This timeline displays the share of mobile ad requests worldwide from the first quarter of 2017 to the fourth quarter of 2018, by format. Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Premium Statistic Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format
- Premium Statistic Quarterly growth in mobile ad requests worldwide Q2 2014 - Q4 2018
- Premium Statistic Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Premium Statistic Growth in mobile ad requests worldwide H2 2018, by region
- Premium Statistic Growth in mobile ad requests APAC H2 2018, by country
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by format
- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
About the region
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Most creative agency networks worldwide 2023
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Leading Facebook advertising campaign objectives worldwide 2021
- Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Paid digital ad channels used in selected industries worldwide 2018
- Premium Statistic Number of times global agencies pitch to prospective clients 2018
- Premium Statistic Leading reasons for changing ad agencies worldwide 2018
- Premium Statistic Average CPM of Facebook advertising campaigns 2018, by objective
Other regions
8
- Premium Statistic Sponsored videos on YouTube in Russian 2020, by topic
- Premium Statistic Leading OOH advertisers in Australia 2017
- Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
- Premium Statistic Share of OOH ad expenditure India 2020, by category
- Premium Statistic Share of digital media on the total advertising spending in Denmark 2007-2019
- Premium Statistic Digital advertising spending in Argentina 2018-2020, by format
- Basic Statistic Advertising market development due to COVID-19 in Norway 2020
- Premium Statistic Digital spending on skin-care Thailand 2017-2021
Related statistics
10
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Basic Statistic Year-on-year advertising spending change in Sweden November 2020, by media
- Premium Statistic Digital advertising expenditure in Denmark 2007-2019, by platform
- Premium Statistic Digital advertising expenditure in Austria 2022, by format
- Premium Statistic Radio advertising expenditure in Austria 2012-2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2025
- Premium Statistic Leading advertisers in Sweden 2022
- Premium Statistic Largest advertisers in Denmark 2023
- Premium Statistic Radio advertising spending in Sweden 2009-2022
Further related statistics
7
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Online advertising of companies in China 2016
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Online advertising of companies in China 2016
Smaato. (February 27, 2019). Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. "Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format." Chart. February 27, 2019. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. (2019). Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato. "Share of Mobile Ad Requests Worldwide from 1st Quarter 2017 to 4th Quarter 2018, by Format." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/
Smaato, Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format Statista, https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/ (last visited May 13, 2024)
Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format [Graph], Smaato, February 27, 2019. [Online]. Available: https://www.statista.com/statistics/917029/share-digital-ad-requests-by-format-world/