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The results of a survey on online shopping in Italy showed that digital technologies influenced shopping experience both offline and online. In 2021, four in ten Italian shoppers valued the presence of digital payment options in stores, while close to the same number of respondents considered a detailed e-commerce site a relevant purchase driver. Almost 38 percent of surveyed individuals made purchases depending on home delivery.
Digital technologies driving omnichannel shopping in Italy in 2021
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MasterCard. (June 23, 2021). Digital technologies driving omnichannel shopping in Italy in 2021 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/
MasterCard. "Digital technologies driving omnichannel shopping in Italy in 2021." Chart. June 23, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/
MasterCard. (2021). Digital technologies driving omnichannel shopping in Italy in 2021. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/
MasterCard. "Digital Technologies Driving Omnichannel Shopping in Italy in 2021." Statista, Statista Inc., 23 Jun 2021, https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/
MasterCard, Digital technologies driving omnichannel shopping in Italy in 2021 Statista, https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/ (last visited May 15, 2024)
Digital technologies driving omnichannel shopping in Italy in 2021 [Graph], MasterCard, June 23, 2021. [Online]. Available: https://www.statista.com/statistics/861766/main-drivers-of-online-shopping-by-motivation-in-italy/