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online advertising spending in the Asia-Pacific region experienced a growth by over 15 percent. Online ad spending surpassed television ad spending in 2016, becoming the medium accounting for the highest marketing expenditures in APAC.
In 2021, Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024
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Other statistics that may interest you Digital advertising in the Asia-Pacific region
Overview
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- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Global ad spend distribution 2022, by medium
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Marketing spending Asia-Pacific 2012-2021, by medium
Market segments
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
- Premium Statistic Revenue of the social media advertising market APAC 2022, by country
- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Revenue of the banner advertising market APAC 2022, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2022, by country
Programmatic
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Ad spend
4
Ad reach
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- Premium Statistic Facebook Messenger ad reach rate APAC 2024, by country
- Premium Statistic Instagram ad reach rate APAC 2024, by country
- Premium Statistic YouTube ad reach rate APAC 2024, by country
- Premium Statistic TikTok ad reach rate APAC 2024, by country
- Premium Statistic Snapchat ad reach rate APAC 2024, by country
- Premium Statistic LinkedIn ad reach rate APAC 2024, by country
Ad fraud
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- Premium Statistic Cost of digital advertising fraud APAC 2018-2022
- Premium Statistic Ad fraud money saved through ML solutions APAC 2018-2022
- Premium Statistic Ad fraud rate APAC 2021, by country
- Premium Statistic Level of concern over ad fraud and quality-related issues among businesses APAC 2021
- Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
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Further related statistics
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- Growth in internet advertisement expenditure in MENA 2010-2024
- Search ad spend growth in France 2020-2023
- Digital ad spend growth in Germany 2020-2022
- Digital display advertising year-on-year growth in Germany 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Online ad spend growth in CEE 2000-2024
- Radio ad spending growth APAC 2012-2024
- Movie theater ad spending growth APAC 2012-2024
- Newspaper ad spending growth APAC 2012-2024
- Magazine ad spending growth APAC 2012-2024
- Outdoor ad spending growth APAC 2012-2024
- Growth in outdoor advertisement expenditure in MENA 2010-2024
- Annual growth of online advertising expenses in Japan 2014-2023
- Growth in newspaper advertisement expenditure in MENA 2010-2024
- Industry revenue of “direct mail advertising“ in New Jersey 2012-2024
- Industry revenue of “public relations services“ in California 2012-2024
Further Content: You might find this interesting as well
Statistics
- Growth in internet advertisement expenditure in MENA 2010-2024
- Search ad spend growth in France 2020-2023
- Digital ad spend growth in Germany 2020-2022
- Digital display advertising year-on-year growth in Germany 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Online ad spend growth in CEE 2000-2024
- Radio ad spending growth APAC 2012-2024
- Movie theater ad spending growth APAC 2012-2024
- Newspaper ad spending growth APAC 2012-2024
- Magazine ad spending growth APAC 2012-2024
- Outdoor ad spending growth APAC 2012-2024
- Growth in outdoor advertisement expenditure in MENA 2010-2024
- Annual growth of online advertising expenses in Japan 2014-2023
- Growth in newspaper advertisement expenditure in MENA 2010-2024
- Industry revenue of “direct mail advertising“ in New Jersey 2012-2024
- Industry revenue of “public relations services“ in California 2012-2024
Zenith. (December 9, 2021). Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/
Zenith. "Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024." Chart. December 9, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/
Zenith. (2021). Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/
Zenith. "Year-on-year Change in Internet Advertising Expenditure in The Asia-pacific Region from 2012 to 2021 with Forecasts to 2024." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/
Zenith, Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 Statista, https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/ (last visited May 13, 2024)
Year-on-year change in internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 [Graph], Zenith, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/800746/asia-pacific-internet-advertising-spending-growth/