Sales: consumers in Spain 2020

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The share of consumers who wait for a sales period to make big purchases in Spain has grown in the last years, with the highest percentage in 2020. Despite a slight decrease in 2016, the share of customers who wait for discounts to make significant purchases has been over 60 percent in the rest of the period studied.

Shoppers waiting for sales or discounts to make major purchases from 2015 to 2020

Characteristic	Percentage of respondents
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Release date

October 2020

More information

Region

Spain

Survey time period

2015 to 2020

Number of respondents

2,200 consumers *

Age group

18-65 years

Special properties

individuals who have purchased and / or used any of the following products or services in the last 12 months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications and travel

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was formulated by the source as follows: "¿En qué medida estás de acuerdo o en desacuerdo con las siguientes frases?". * Data before 2020 can be found in previous reports.

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Spanish

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