Cultural products associated with the UK 2022

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According to a 2022 study based on consumers from 20 countries worldwide, museums were the cultural products most associated with the United Kingdom. That year, 53 percent of surveyed international consumers associated such cultural institutions with the UK, while 48 percent of the survey sample linked the country with music.

Cultural products international consumers associated with the United Kingdom (UK) in 2022

Characteristic	Share of respondents
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Release date

November 2022

More information

Region

United Kingdom

Survey time period

July 5 to August 11, 2022

Number of respondents

60,000 respondents

Age group

18 years and older

Special properties

consumers from 20 countries*

Method of interview

Panel survey

Supplementary notes

*Figures refer to an annual study, the Anholt-Ipsos Nation Brands Index (or NBI), involving 60,000 consumers in 20 panel countries worldwide. Respondents involved in the study score 60 nations on a series of attributes, including some related to culture and tourism. The 20 panel countries are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Saudi Arabia, South Korea, Sweden, Turkey, the United Kingdom, and the United Sates.

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