Sweden: marketing spending by activity 2019 | Statista

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Internet media accounted for the highest share of advertising and marketing communications spending in Sweden in 2019. The value amounted to nearly 24 billion Swedish kronor. Second most profitable markeing category was sponsorships, with expenditures of about 7.6 billion kronor.

Advertising and marketing communications spending in Sweden in 2019, by activity (in million SEK)

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Release date

April 2020

More information

Region

Sweden

Survey time period

2019

Special properties

based on current prices; net spending incl. tax

Supplementary notes

* incl. advertising supplements.

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Statistics on " Digital marketing in Sweden "

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