LVMH Group's ad spend worldwide 2008-2022
LMVH revenue that year. In 2022, the company’s investment in advertising reached an all-time high and more than doubled compared to 2020, when the pandemic strongly hit the luxury market.
The French luxury goods conglomerate LVMH Group, primarily known for its fashion house Louis Vuitton, spent around 9.5 billion euros in advertising and promotion costs worldwide in 2022. The value corresponded to around 12 percent of